What is your fragmented
marketing costing you?
Most businesses run a different vendor for every channel and no one owns the result. This works out what that actually costs — not just the invoices, but the overlap and the hours you spend holding it together.
Your numbers
SEO, ads, web, social, content — count them all
$
Calls, briefs, chasing, reconciling reports
$
What it means
Annual spend on vendors
—
What you already know you pay.
Annual cost of your own time
—
The hours you spend managing people who do not talk to each other.
Estimated duplicated effort
—
Separate vendors re-do the same research, strategy and reporting. Conservatively ~7% per vendor beyond the first.
True annual cost
—
Fees plus your time plus the overlap. This is what fragmentation actually costs.
The overlap figure is an estimate, not a measurement: we assume roughly 7% of spend is duplicated for each vendor beyond the first, capped at 35%. Separate vendors each run their own discovery, strategy and reporting on the same business. Your real number depends on how much they overlap. Treat this as a starting point for a conversation, not an audit.